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Moviebuff Access

UX & Strategy | MOBILE App

Role

Lead UX/UI Designer

Team

NFN Labs

Timeline

3 Months | May 2024 - July 2024

Moviebuff Access is an innovative app designed to enhance theatre experiences for the visually impaired individuals. By providing immersive audio descriptions, it allows users to fully engage with and enjoy movies in a more inclusive and accessible way.

[CHALLENGE]

Visually impaired individuals face challenges in enjoying movies in theaters due to the lack of accessible options for understanding visual elements. This creates barriers to inclusion in shared cultural experiences. Our goal was to design an app that made movies in theaters more accessible to visually impaired individuals through real-time audio descriptions.

[RESULTs]

Research

I began by identifying the challenges faced by visually impaired users in theaters:

Lack of accessible tools for audio descriptions.
Poor synchronization of available audio description tools.
Over-reliance on others to follow the movie.
Social exclusion due to non-inclusive design.

I began by identifying the challenges faced by visually impaired users in theaters:

Lack of accessible tools for audio descriptions.
Poor synchronization of available audio description tools.
Over-reliance on others to follow the movie.
Social exclusion due to non-inclusive design.

I began by identifying the challenges faced by visually impaired users in theaters:

Lack of accessible tools for audio descriptions.
Poor synchronization of available audio description tools.
Over-reliance on others to follow the movie.
Social exclusion due to non-inclusive design.

Accessibility Considerations

To ensure an inclusive experience for visually impaired users, the app was designed following the WCAG:  

Screen Reader Compatibility
High-Contrast Design
Clear Navigation: Logical flow with no complex gestures.
Large Touch Targets
Enlarged Text Support
ALT Text: Descriptive text for images and illustrations.

To ensure an inclusive experience for visually impaired users, the app was designed following the WCAG:  

Screen Reader Compatibility
High-Contrast Design
Clear Navigation: Logical flow with no complex gestures.
Large Touch Targets
Enlarged Text Support
ALT Text: Descriptive text for images and illustrations.

To ensure an inclusive experience for visually impaired users, the app was designed following the WCAG:  

Screen Reader Compatibility
High-Contrast Design
Clear Navigation: Logical flow with no complex gestures.
Large Touch Targets
Enlarged Text Support
ALT Text: Descriptive text for images and illustrations.

[FEEDBACK]

We hosted dedicated screenings for the visually impaired users to introduce them to the app, providing hands-on experience and gathering detailed feedback on its usability, accessibility and impact on their movie-watching experience.

[NEXT STEPS]

We have started working on expanding the app to support deaf users through closed captions while continuing to test and refine the app based on user feedback for further improvements.